(Image source: USA Today / Go Daddy)

BY NATHAN BYRNE

ANCHOR MEGAN MURPHY

We already know Super Bowl ads cost a lot of money. But now — they cost even more. $4 million, actually — which …

“ … beats last year’s record when NBC charged an average of $3.5 million. Pepsi, Audi, GoDaddy, Hyundai and Skechers say they have bought time during this year’s game.”
[VIDEO: NY1]

More expensive — and, apparently, less available. According to a Friday morning article from the Detroit Free Press, CBS says it only has two ad slots left to sell. Still, News12 reports …

“Many advertisers are willing to pay even more than that. … But they’re already getting four for this game, they don’t even know who’s going to be playing yet.”

Four. Million. Dollars. A lot of money, no doubt. But big ads are a big part of the way some big names do business.

“People will talk about them. Typically, Anheuser-Busch — you know them, all the beer ads — they buy about three to four minutes worth of ads, says AdAge. Coke, typically about three.”
[VIDEO: HLN]

And sometimes, small companies find a way to make it big via Super Bowl ads.

GoDaddy, for example. But even that company is growing up, or dressing up, in its old age.
[VIDEO: USA Today]

“ … they used scantily clad, C-list celebrities to get them there. But now I guess they may see that, gee, we’ve been around for 8-10 years. Maybe we need to grow up a little bit.”
[VIDEO: CNN]

CBS says it expects to post record ad sales from this year’s game.

Super Bowl Ad Price Reaches $4 Million/30 Seconds

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Transcript
Jan 4, 2013

Super Bowl Ad Price Reaches $4 Million/30 Seconds

(Image source: USA Today / Go Daddy)

BY NATHAN BYRNE

ANCHOR MEGAN MURPHY

We already know Super Bowl ads cost a lot of money. But now — they cost even more. $4 million, actually — which …

“ … beats last year’s record when NBC charged an average of $3.5 million. Pepsi, Audi, GoDaddy, Hyundai and Skechers say they have bought time during this year’s game.”
[VIDEO: NY1]

More expensive — and, apparently, less available. According to a Friday morning article from the Detroit Free Press, CBS says it only has two ad slots left to sell. Still, News12 reports …

“Many advertisers are willing to pay even more than that. … But they’re already getting four for this game, they don’t even know who’s going to be playing yet.”

Four. Million. Dollars. A lot of money, no doubt. But big ads are a big part of the way some big names do business.

“People will talk about them. Typically, Anheuser-Busch — you know them, all the beer ads — they buy about three to four minutes worth of ads, says AdAge. Coke, typically about three.”
[VIDEO: HLN]

And sometimes, small companies find a way to make it big via Super Bowl ads.

GoDaddy, for example. But even that company is growing up, or dressing up, in its old age.
[VIDEO: USA Today]

“ … they used scantily clad, C-list celebrities to get them there. But now I guess they may see that, gee, we’ve been around for 8-10 years. Maybe we need to grow up a little bit.”
[VIDEO: CNN]

CBS says it expects to post record ad sales from this year’s game.

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