(Image Source: Journalism.org)


BY JEREMY TRUITT

ANCHOR JEREMY TRUITT


On the eve of the 2012 Presidential election, a Pew Research Center report shows both presidential candidates have received never-before-seen amounts of negative coverage this election cycle.


Pew’s Project for Excellence in Journalism shows an overall higher amount of negative coverage for both candidates than in any other election, but shows the shift in coverage favoring Romney began following the October 3 debate where Romney was widely declared the victor.

NBC reports that while negative coverage of Romney did decline following the first Presidential debate, favorable coverage of President Obama also declined in tandem. This led to more negative coverage of both candidates as well as less positive coverage of the President when compared to 2008 as he faced Senator John McCain.


Additionally, Pew points to “horse-race coverage” which is concerned with who won the debate versus what each candidate actually said.


“In other words, rather than a window to examine the candidate’s ideas at more length, the debates became a frame about campaign momentum to a greater degree than the rest of the campaign.”


So, who had the most negative coverage overall? The title goes to MSNBC, where Romney’s coverage was negative 71% of the time, vs just 3% that was positive which is a 23-1 ratio. On the other side, Fox News was negative about Obama 46% of the time while positive 6%.


The Blaze commented on the social media aspect, saying...“It also reaffirmed in the study that the internet is a cruel and unforgiving place.”


And The Hill agreed, saying... “Either people are just plain tired of the campaigns, or social networks bring out the negativity.”


Speaking of social media, Twitter was by far the worst with negative mentions outweighing positive for both candidates during every week of the study.

Study Shows Surge in Negative Presidential Media Coverage

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Nov 2, 2012

Study Shows Surge in Negative Presidential Media Coverage

(Image Source: Journalism.org)


BY JEREMY TRUITT

ANCHOR JEREMY TRUITT


On the eve of the 2012 Presidential election, a Pew Research Center report shows both presidential candidates have received never-before-seen amounts of negative coverage this election cycle.


Pew’s Project for Excellence in Journalism shows an overall higher amount of negative coverage for both candidates than in any other election, but shows the shift in coverage favoring Romney began following the October 3 debate where Romney was widely declared the victor.

NBC reports that while negative coverage of Romney did decline following the first Presidential debate, favorable coverage of President Obama also declined in tandem. This led to more negative coverage of both candidates as well as less positive coverage of the President when compared to 2008 as he faced Senator John McCain.


Additionally, Pew points to “horse-race coverage” which is concerned with who won the debate versus what each candidate actually said.


“In other words, rather than a window to examine the candidate’s ideas at more length, the debates became a frame about campaign momentum to a greater degree than the rest of the campaign.”


So, who had the most negative coverage overall? The title goes to MSNBC, where Romney’s coverage was negative 71% of the time, vs just 3% that was positive which is a 23-1 ratio. On the other side, Fox News was negative about Obama 46% of the time while positive 6%.


The Blaze commented on the social media aspect, saying...“It also reaffirmed in the study that the internet is a cruel and unforgiving place.”


And The Hill agreed, saying... “Either people are just plain tired of the campaigns, or social networks bring out the negativity.”


Speaking of social media, Twitter was by far the worst with negative mentions outweighing positive for both candidates during every week of the study.

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