(Image source: Facebook)

 

 

BY ZACH TOOMBS

 

 

Oh, the price we pay for popularity. For the State Department, that price was something like $630,000 — all to gain more “likes” on Facebook.

 

Between 2011 and this March, the State Department engaged in some pretty aggressive Facebook promotion, spending more than half a million dollars on advertising for its Facebook page. (Via PBSWikimedia Commons)

 

It’s all in this inspector general’s report from May. Although the department did bring its Facebook likes count from 100,000 to 2 million, it sunk some real money into the effort. (Via U.S. Department of State)

 

If only the State Department could match the social media savvy of its former secretary, Hillary Clinton. She’s a hit both on Tumblr and on Twitter.

 

But if the State Department were a business rather than a government office spending taxpayer money, this probably wouldn’t be a problem. Actually, it would be a pretty acceptable marketing tactic.

 

According to Mashable, it’s not unusual for a company to spend $2 advertising on Facebook for each like it hopes to receive. In this case, the State Department would have spent just $0.33 a like. Not bad.

 

Still, a government office dropping half a million on Facebook likes is enough to prompt an “OMG” — even from Foreign Policy magazine.

State Department Spends $636K on Facebook Likes

by Zach Toombs
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Transcript
Jul 3, 2013

State Department Spends $636K on Facebook Likes

(Image source: Facebook)

 

 

BY ZACH TOOMBS

 

 

Oh, the price we pay for popularity. For the State Department, that price was something like $630,000 — all to gain more “likes” on Facebook.

 

Between 2011 and this March, the State Department engaged in some pretty aggressive Facebook promotion, spending more than half a million dollars on advertising for its Facebook page. (Via PBSWikimedia Commons)

 

It’s all in this inspector general’s report from May. Although the department did bring its Facebook likes count from 100,000 to 2 million, it sunk some real money into the effort. (Via U.S. Department of State)

 

If only the State Department could match the social media savvy of its former secretary, Hillary Clinton. She’s a hit both on Tumblr and on Twitter.

 

But if the State Department were a business rather than a government office spending taxpayer money, this probably wouldn’t be a problem. Actually, it would be a pretty acceptable marketing tactic.

 

According to Mashable, it’s not unusual for a company to spend $2 advertising on Facebook for each like it hopes to receive. In this case, the State Department would have spent just $0.33 a like. Not bad.

 

Still, a government office dropping half a million on Facebook likes is enough to prompt an “OMG” — even from Foreign Policy magazine.

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