Startup Company Is Spending 20 Percent Of Its Budget On Super Bowl Ad
Online lender Social Finance, aka SoFi, will shell out about $5 million for the 30-second ad spot.By Matt Moreno | January 27, 2016
At roughly $5 million for 30 seconds of airtime, Super Bowl ads are not cheap, even for the biggest companies.
But with 114 million people watching the big game, there's no question advertisers get a ton of exposure.
Still, doesn't spending one-fifth of your company's annual budget on a 30-second ad sound foolish? Not for one startup finance company.