(Image Source: Newsy Staff)
BY CHRISTINA HARTMAN
They say blondes have more fun -- which, ahem, a brunette might not necessarily agree with. But either way -- Starbucks appears to be subscribing to the thought. The colossal coffee company is introducing a new roast.
“Being blonde is nothing new, but blonde roast is something new. Something subtle. Something soft.”
And this week -- WTHR reports -- Starbucks is allowing customers to taste test for free.
“And a free cup of coffee isn't enough incentive, customers who put their taste buds to the test will also get to take home a free bag of blonde roast to brew at home.”
So the company really, really wants you to try it. Thankfully -- journalists have done some of the work for you. The Boston Herald’s taste testers largely approved.
The Herald notes...
“Blonde Roast ... is meant to satisfy the estimated 54 million coffee drinkers nationwide who say they prefer a lighter roast coffee over Starbucks’ signature bold roast...”
A law student told the paper
“It’s nice... It smells really good.”
But The Daily Meal’s coffee connoisseurs were roundly less enthusiastic. And the blog itself has a different idea about the company’s motivation to go lighter.
One tester says the brew,
“...just tastes like watered-down, leftover coffee.”
And Daily Meal observes,
“What's more, the new roast profile will allow Starbucks to compete with companies like McDonald's and Dunkin' Donuts, who already specialize in a lighter roast style. (And presumably to ditch that not-so-affectionate ‘Charbucks’ nickname...)”
Then again, at least til Saturday, a free cup’s a free cup right?
 |  |  |  |
