Starbucks Targets Aficionados With Coffee Boutiques
In response to a leveling U.S. coffee market, Starbucks opened the flagship in a new chain of high-end coffee stores targeting aficionados.By Bram Sable-Smith | December 5, 2014
When you're in a rush, at the airport or just jonesing for some pumpkin spice, you probably turn to Starbucks.
But for an artisanal coffee served up by a hipster barista, you've got to turn to a boutique, right?
Well, not anymore.