(Image source:  Marco Pakoeningrat /flickr) 

BY VICTORIA CRAIG

ANCHOR MEGAN MURPHY

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Starbucks isn’t just about lattes anymore. In addition to its handcrafted beverages, the coffee giant will try its hand at money lending and job creation. The company rolled out plans for a new campaign called Create Jobs USA. The Wall Street Journal explains the motive behind the move.

“Starbucks Corp. Chief Executive Howard Schultz, who has been on a mission to cut the national debt and boost job creation, has pledged to donate at least $100,000 of profits annually from two Starbucks stores in low-income areas to boost jobs in those communities.”

Starbucks will get the ball rolling by donating the first five million dollars to small businesses in areas of Brooklyn and Los Angeles. But that’s only a fraction of what’s needed. ABC News explains starting November 1, the rest is up to the company’s caffeinated customers.

“If you donate five dollars or more online or at any of its participating stores, you get this nifty bracelet and help loan money to small businesses like your local florist, a baker, a grocer – creating jobs across the country and filling a void left by banks that won’t lend.”

While the idea of helping local communities may appeal to some customers, 24/7 Wall Street says Schultz should leave the rescuing America to someone else.

“It’s hard to imagine that Starbucks customers in line to buy a $4 drink, in some cases, will warm to the request to put money toward a scheme they neither know about nor understand. Customers may view the solicitation as an intrusion.”

A contributor for Entrepreneur adds that despite the effort, the funds may not go directly to small businesses.

“The funds aren’t strictly earmarked for current business owners and would-be entrepreneurs. Starbucks…is plowing much of the money from its program into nonprofits that are assisting troubled schools.”

But two panelists on Fox News’ “The Five” applaud Starbucks for doing something to help local economies and people out of work.

“I gotta give credit to Starbucks for doing something to try and improve the world…I think it’s a wonderful thing they’re doing and it only underscores how little the rest of corporate America does to not do anything to help.”

This isn't the first time Schultz has waded into politics. Just weeks ago, he encouraged CEOs of other companies to hold off on making campaign donations until the government reduced the country's deficit and spending problems.