(Image source: Wired)
 

BY MIKAH SARGENT

ANCHOR JASMINE BAILEY

Three months in, and we’re finally seeing the results of the Starbucks/Square partnership. According to a writer for Business Insider, Square is launching its service in 7,000 Starbucks stores across the country.

Buying coffee or other Starbucks goodies is simple with Square’s Wallet app. When you visit a Starbucks store, simply scan the generated barcode at the register. “Starbucks’ listing in the directory went live late Thursday evening.”

Some are skeptical of the need for a mobile payment system. But according to All Things D, many Starbucks customers already make use of these mobile options.

“Starbucks customers tend to already be early adopters of mobile payments, using the Seattle coffee retailer’s apps more than two million times each week across both iOS and Android.”

So if customers are using Starbucks’ app with such frequency, why would Square want to offer a new option? A writer for Wired has your answer.

“Here’s why: With the Starbucks app, paying with your phone still has the potential to stay just a novelty. It’s just what you do when you’re at Starbucks … and you must consciously take the second step of reloading your Starbucks “card” to keep using it. But with Square, there is no second step. You’re just paying.”

Having direct access to your credit or debit card is great. But by using Square Wallet instead of a Starbucks gift card (or the Starbucks app), you don’t gain rewards points. Gigaom cites another issue with Square’s Wallet app:

“For now, Square Wallet users can’t pay as they normally do at Square merchants: by opening a tab and paying with their name. That’s one of the coolest parts of Square Wallet, the ability to initiate and confirm a purchase by giving your name and showing your face...”

But The Next Web says Wallet isn’t just about making mobile payments.

“...it can be used to explore and discover nearby business, check out menus, store opening times and other information from a mobile device.”

Square’s Wallet app is available for download in the respective iOS and Android stores. When you visit a nearby Starbucks store, the location appears automatically.

Starbucks Accepting Square Wallet Payments

by Mikah Sargent
0
Transcript
Nov 8, 2012

Starbucks Accepting Square Wallet Payments

 

(Image source: Wired)
 

BY MIKAH SARGENT

ANCHOR JASMINE BAILEY

Three months in, and we’re finally seeing the results of the Starbucks/Square partnership. According to a writer for Business Insider, Square is launching its service in 7,000 Starbucks stores across the country.

Buying coffee or other Starbucks goodies is simple with Square’s Wallet app. When you visit a Starbucks store, simply scan the generated barcode at the register. “Starbucks’ listing in the directory went live late Thursday evening.”

Some are skeptical of the need for a mobile payment system. But according to All Things D, many Starbucks customers already make use of these mobile options.

“Starbucks customers tend to already be early adopters of mobile payments, using the Seattle coffee retailer’s apps more than two million times each week across both iOS and Android.”

So if customers are using Starbucks’ app with such frequency, why would Square want to offer a new option? A writer for Wired has your answer.

“Here’s why: With the Starbucks app, paying with your phone still has the potential to stay just a novelty. It’s just what you do when you’re at Starbucks … and you must consciously take the second step of reloading your Starbucks “card” to keep using it. But with Square, there is no second step. You’re just paying.”

Having direct access to your credit or debit card is great. But by using Square Wallet instead of a Starbucks gift card (or the Starbucks app), you don’t gain rewards points. Gigaom cites another issue with Square’s Wallet app:

“For now, Square Wallet users can’t pay as they normally do at Square merchants: by opening a tab and paying with their name. That’s one of the coolest parts of Square Wallet, the ability to initiate and confirm a purchase by giving your name and showing your face...”

But The Next Web says Wallet isn’t just about making mobile payments.

“...it can be used to explore and discover nearby business, check out menus, store opening times and other information from a mobile device.”

Square’s Wallet app is available for download in the respective iOS and Android stores. When you visit a nearby Starbucks store, the location appears automatically.

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