'Star Wars' Toys Are As Big As The Movies
"Star Wars" enjoys multibillion-dollar annual licensing revenue thanks to George Lucas' early decisions.By Evan Thomas | September 3, 2015
It's not a "Star Wars" movie without new "Star Wars" toys to go with it. (Video via 20th Century Fox)
What started with wildly popular action figures in 1977 and 1978 now includes app-controlled droids and the latest editions of the now-iconic lightsaber. Disney is showing all of it off now in an 18-hour stream across four continents. (Video via Go Sphero, Star Wars)
The marathon spectacle of social media excess could only happen in this day and age, but this subject is hardly new. "Star Wars" toys are as old as "Star Wars."