(Image Source: Wall Street Journal)

 
BY DAN KENNEDY
 
ANCHOR JASMINE BAILEY

A Wall Street Journal investigation reveals some retailers like Staples modify the prices of some  products online based on the shopper’s location. HLN has a scenario for you.

“Well imagine that the same exact stapler is being sold to one person online for 15 and another person online for 14. And you have no idea. How would you know?!”

The newspaper randomly tested more than 1,000 products and found that roughly one third were all offered at different prices based on location. The investigation reveals people who live closer to Staples’ competitors -- based on their ZIP code -- are offered a lower online price than those who don’t.

“The office supply retailer appeared to consider the person’s distance from a rival brick-and-mortar store. So, they’ll make you pay if they realize you won’t wanna drive 30 miles to a brick-and-mortar, then you’re going to pay me more.”

“They also say that even being able to track other websites that you’ve been to and your Internet history all affects the prices that you get from several retailers

The office supply retail giant says prices vary by geography due to a number of factors including rent, labor and distribution. And according to the Journal, that’s not illegal.

It says, “Offering different prices to different people is legal, with a few exceptions for race-based discrimination and other sensitive situations.”

The Wall Street Journal also found online pricing for products varied by customer location at other retailers including Lowe’s, Home Depot, Discover Financial Services and Rosetta Stone.

Staples, Other Retailers Geotarget Online Prices

by
0
Transcript
Dec 24, 2012

Staples, Other Retailers Geotarget Online Prices

(Image Source: Wall Street Journal)

 
BY DAN KENNEDY
 
ANCHOR JASMINE BAILEY

A Wall Street Journal investigation reveals some retailers like Staples modify the prices of some  products online based on the shopper’s location. HLN has a scenario for you.

“Well imagine that the same exact stapler is being sold to one person online for 15 and another person online for 14. And you have no idea. How would you know?!”

The newspaper randomly tested more than 1,000 products and found that roughly one third were all offered at different prices based on location. The investigation reveals people who live closer to Staples’ competitors -- based on their ZIP code -- are offered a lower online price than those who don’t.

“The office supply retailer appeared to consider the person’s distance from a rival brick-and-mortar store. So, they’ll make you pay if they realize you won’t wanna drive 30 miles to a brick-and-mortar, then you’re going to pay me more.”

“They also say that even being able to track other websites that you’ve been to and your Internet history all affects the prices that you get from several retailers

The office supply retail giant says prices vary by geography due to a number of factors including rent, labor and distribution. And according to the Journal, that’s not illegal.

It says, “Offering different prices to different people is legal, with a few exceptions for race-based discrimination and other sensitive situations.”

The Wall Street Journal also found online pricing for products varied by customer location at other retailers including Lowe’s, Home Depot, Discover Financial Services and Rosetta Stone.
View More
Comments
Newsy
www3