(Image source: BBC)

BY CHRISTINA HARTMAN

You're watching multisource health news analysis from Newsy.

Redhead rejection. The world’s largest sperm bank says it’s turning down donations from flame-haired philanthropists.

Baltimore’s WBFF has more on the red rebuff.

“The reason might not seem fair. But some would say it does make sense, considering demand. It's just that not enough people want children with red hair. I don’t know why, but apparently that’s the case. The bank has been inundated with donations and can afford to be picky. There’s actually a wait list to donate.”

How much is too much? 70 litres of redhead sperm, apparently. An opinion writer for the UK’s Independent calls this an example of “gingerism.”

“It is, on the face of it, outrageous. Substitute the word ginger for any of the following: gay, black, Welsh – and you get the picture.”

But Northeast Ohio’s WJW points out -- this is an endangered species we’re talking about.

“Genetic experts say the number of redheads is dwindling and some predict there won’t be any left on the planet by the year 2060. Something to think about.”

And a Globe and Mail writer suggests -- redheads better start self-preserving -- stat.

“Unless the carrot tops among us start doing some serious PR, the anti-redhead sentiment could mean the end of flame-haired beauties such as Julianne Moore, Lindsay Lohan and Marcia Cross. As it is, those with the ‘ginger gene’ account for less than 2 per cent of the population...”

The Danish sperm bank -- Cyros -- says it IS taking donations from brunettes. That’s what the company says its customers want. We should mention though -- the sperm of redheads sells like hot cakes in Ireland.