Image Source: Slash Film

BY MADISON MACK
ANCHOR NEVILLE MILLER


After spending 16 years churning out mega success after mega success, South Park creators Matt Stone and Trey Parker are finally tired of working for the man. The duo is opening their own production studio, Important Studios. In a statement the two say:

“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves. We hope to work with ourselves for a long time and are excited to now work with ourselves in a much greater capacity.”

With 4 Emmys, a Peabody, an Oscar nomination and pretty much every Tony awarded under their belt, Matt and Trey are attracting some hefty wallets to back them. Merchant bank Raine Group has a minority stake, investing $60 million in Important Studios. The bank’s co-founder said in a statement:

“Trey and Matt are unique content creators, having built two iconic global media brands … They have established themselves as thought leaders in the entertainment and digital world, while at the same time using satire to make their audience aware of critical social issues."

With that money combined with revenues from South Park and Book of Mormon, Important Studios already has an estimated value of $300 million — giving Matt and Trey the power to greenlight film, television and theater projects. The New York Times says the deal also exemplifies the shifting power in the entertainment industry:

“...thanks to the Internet and the changing ways people watch television. Creators like Mr. Stone and Mr. Parker have the opportunity to have a more direct relationship with their millions of fans, potentially bypassing the traditional Hollywood machinery to promote new projects and make old ones available.”

Now we can only imagine what Matt and Trey will do with complete creative, production and distribution control. But like everyone else...

 “... what I’m hoping for is a Book of Mormon movie!”
 "I think what you mean to say is it’s what we is hoping for.”

“It’s what WE is hoping for”

 

 

 

South Park Creators Launch Their Own ‘Important Studios'

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Jan 15, 2013

South Park Creators Launch Their Own ‘Important Studios'

 

Image Source: Slash Film

BY MADISON MACK
ANCHOR NEVILLE MILLER


After spending 16 years churning out mega success after mega success, South Park creators Matt Stone and Trey Parker are finally tired of working for the man. The duo is opening their own production studio, Important Studios. In a statement the two say:

“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves. We hope to work with ourselves for a long time and are excited to now work with ourselves in a much greater capacity.”

With 4 Emmys, a Peabody, an Oscar nomination and pretty much every Tony awarded under their belt, Matt and Trey are attracting some hefty wallets to back them. Merchant bank Raine Group has a minority stake, investing $60 million in Important Studios. The bank’s co-founder said in a statement:

“Trey and Matt are unique content creators, having built two iconic global media brands … They have established themselves as thought leaders in the entertainment and digital world, while at the same time using satire to make their audience aware of critical social issues."

With that money combined with revenues from South Park and Book of Mormon, Important Studios already has an estimated value of $300 million — giving Matt and Trey the power to greenlight film, television and theater projects. The New York Times says the deal also exemplifies the shifting power in the entertainment industry:

“...thanks to the Internet and the changing ways people watch television. Creators like Mr. Stone and Mr. Parker have the opportunity to have a more direct relationship with their millions of fans, potentially bypassing the traditional Hollywood machinery to promote new projects and make old ones available.”

Now we can only imagine what Matt and Trey will do with complete creative, production and distribution control. But like everyone else...

 “... what I’m hoping for is a Book of Mormon movie!”
 "I think what you mean to say is it’s what we is hoping for.”

“It’s what WE is hoping for”

 

 

 

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