(Image: SlashGear)
BY EVAN THOMAS AND JJ BAILEY
ANCHOR MEGAN MURPHY
Sir Howard Stringer, CEO of Sony, is on his way out; to be replaced by the head of Sony Entertainment America Kazuo Hirai. Effective April 1st. But an analyst tells Bloomberg Hirai has his work cut out for him. Sony is having trouble finding winners in its product lineup.
“It’s nowhere in tablets, it’s just had to buy back its share of Sony Ericsson to try to get back into phones ... TVs, its onetime glamor area, is the business losing all the money.”
Barron’s Senior Editor Tiernan Ray tells The Wall Street Journal, Hirai is a good first step. He has a different leadership style from Sir Howard Stringer.
“I think he may be seen more as someone-- Kaz Hirai-- as someone who likes to get into the nitty-gritty of how do they move units.”
According to Business Insider, Sony’s stock is nearing a 20-year low, and the company is on its way to it’s fourth straight year of losses.
But electronics companies have been down and out before, and Electronista says Hirai will likely be taking his cues from a similar story.
“Hirai has and will present a more absolutist structure like that at a rival such as Apple, where management dictates the overall strategy and divisions are there to make that vision real.”
And listening to an interview Hirai gave the Journal on February 1st, his plan seems to be echoing that of Apple’s founder and visionary, Steve Jobs. He says Sony needs...
“...to become a company that provides a very unique and compelling user experience, as opposed to just a company that provides great hardware products.”
Stringer, meanwhile, has been appointed as chairman of Sony’s board of directors.
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