Social Media May Not Be A Good Indicator Of Human Behavior
Researchers at McGill University and Carnegie Mellon University say research derived from social media data may not be accurate.By Madison Burke | November 29, 2014
Social media is great for catching up with old friends or keeping up with the latest news. One thing it's not so great for? Research on human behavior.
That's according to a new study from scientists at McGill University and Carnegie Mellon University, who are urging their academic peers to be wary of trying to predict human behavior using social media.
The researchers note thousands of papers are published every year that use social media data to inform and justify decisions and investments.