So Why Does The Indy 500 Winner Always Drink Milk?
You probably wouldn't choose to guzzle dairy right after hopping out of a race car. So why does every Indy 500 winner do it?By Carter Woodiel | May 28, 2016
The 100th Indianapolis 500 is scheduled for Sunday, and though we don't know which driver will be taking the checkered flag, we know he or she will enjoy a bottle of milk at the finish line.
This may seem kind of weird, since milk probably isn't the first thing most folks would turn to when hopping out of a sweltering race car. But like most things at Indy, it's a tradition, and there's an interesting story behind it.
It all started when Louis Meyer cooled off with a glass of buttermilk after he won his third 500 in 1936. As the story goes, a dairy exec saw a picture of him in the paper and realized he was looking at a pretty big marketing opportunity.