So Long, Shamu: SeaWorld San Diego To End Killer Whale Show
SeaWorld announced Monday it will reformat the iconic Shamu orca whale show at its San Diego location to put a focus on conservation.By Katie Link | November 9, 2015
SeaWorld San Diego is saying goodbye to the iconic Shamu show. On Monday, the company's CEO, Joel Manby, announced killer whale shows at the San Diego park will be replaced with a new, "informative" act.
The decision to phase out the Shamu show seems to be all about branding. Manby told investors SeaWorld's new brand is focused on promoting conservation. (Video via SeaWorld Parks & Entertainment)
Manby said, "Now, we've been doing a lot of this quietly ourselves, but we're making it a part of our brand going forward."