Snapchat Might Start Selling Ads Based On What's In Your Photos
Snapchat filed a patent for a system that scans users' photos to find adworthy products.By Ben Lawson | July 19, 2016
Snapchat may start scanning users' snaps for real-world objects to sell ads.
A filing with the U.S. Patent and Trademark Office details the system. The image-recognition software would scan a photo for an object and then offer a sponsored filter to go with it.
An example from the patent says if the software detects the Empire State Building in an image, then it could suggest a King Kong filter to go along with it.