Snapchat Adds Value, Profit With Rumored 'Discover' Feature
As Snapchat continues its push for profitability, the company is reportedly in talks with major media companies to deliver content via the app.By Mikah Sargent | November 6, 2014
Snapchat is in talks to expand its service by partnering up with some major media movers and shakers: ESPN, BuzzFeed, CNN, the Daily Mail, and more.
According to Digiday, Snapchat is planning to introduce a feature called Discover where it'll serve up video, images, text and audio from those aforementioned brands.
The outlet reports, "the Discover partnership will include original content created by those companies," with advertisements running alongside that original content. (Video via Snapchat)