(Image source: NBC)



BY EVAN THOMAS

 

ANCHOR LAUREN GORES

 


If you’re in the market for a new phone, you’ve probably experienced the sort of enthusiastic alphabet soup you get at carrier stores these days. Wireless standards and phone capabilities leapfrog each other so rapidly, it can all get pretty daunting. Even Saturday Night Live has noticed.

You’re talking 4G LTE on almost our entire 3G footprint. 1 song, 4 seconds.

The song is 4 seconds?

1 movie, 1 hour.

Download?

A 10-megabyte PowerPoint presentation in 15 seconds.

I really don’t know what that means.


And that’s the problem, says VentureBeat. Nobody is explaining how the latest and greatest phone tech is an improvement.

“In short, there are too many devices vying for your attention (many with terrible names), and the advantages of 4G LTE seems like gibberish to people who have little frame of reference to compare it to 3G.”

ZDNet agrees. At the rate new phones debut, it’s easy to get overwhelmed.

“We now have the Droid 4, rumors of an Incredible 3, the Droid RAZR Maxx released just a couple months after the RAZR, and HTC Sensation, Sensation 4G, Sensation XE, and Sensation XL. How in the world is anyone supposed to figure this out?”

9to5Mac suggests carriers could use a lesson in iMarketing.

“Strangely, even though they are now carrying Apple’s iPhone, not much else of Apple’s simple marketing ethos has rubbed off on the carriers.”

Phandroid says that ethos has been successful because Apple shows what you can do with your phone.

“Apple’s commercial are simple and to the point, demonstrating some of the cool things that its devices can do. Many carriers and manufacturers miss the idea that this is what people want – simplicity and closure.”

If you happen to share that viewpoint, you’re in luck. Rumor has it the iPhone 5 — probably with 4G — will debut sometime this year.

Smartphone Tech's Mess of Buzzwords

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Feb 13, 2012

Smartphone Tech's Mess of Buzzwords

(Image source: NBC)



BY EVAN THOMAS

 

ANCHOR LAUREN GORES

 


If you’re in the market for a new phone, you’ve probably experienced the sort of enthusiastic alphabet soup you get at carrier stores these days. Wireless standards and phone capabilities leapfrog each other so rapidly, it can all get pretty daunting. Even Saturday Night Live has noticed.

You’re talking 4G LTE on almost our entire 3G footprint. 1 song, 4 seconds.

The song is 4 seconds?

1 movie, 1 hour.

Download?

A 10-megabyte PowerPoint presentation in 15 seconds.

I really don’t know what that means.


And that’s the problem, says VentureBeat. Nobody is explaining how the latest and greatest phone tech is an improvement.

“In short, there are too many devices vying for your attention (many with terrible names), and the advantages of 4G LTE seems like gibberish to people who have little frame of reference to compare it to 3G.”

ZDNet agrees. At the rate new phones debut, it’s easy to get overwhelmed.

“We now have the Droid 4, rumors of an Incredible 3, the Droid RAZR Maxx released just a couple months after the RAZR, and HTC Sensation, Sensation 4G, Sensation XE, and Sensation XL. How in the world is anyone supposed to figure this out?”

9to5Mac suggests carriers could use a lesson in iMarketing.

“Strangely, even though they are now carrying Apple’s iPhone, not much else of Apple’s simple marketing ethos has rubbed off on the carriers.”

Phandroid says that ethos has been successful because Apple shows what you can do with your phone.

“Apple’s commercial are simple and to the point, demonstrating some of the cool things that its devices can do. Many carriers and manufacturers miss the idea that this is what people want – simplicity and closure.”

If you happen to share that viewpoint, you’re in luck. Rumor has it the iPhone 5 — probably with 4G — will debut sometime this year.

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