Native American imagery in sports is a touchy subject – but the Atlanta Braves have decided they aren’t too afraid to bring back one of its more notorious examples.

The team’s “Screaming Indian” logo was once worn by Braves’ great Hank Aaron. But CBS reports that the controversial image -- which hasn’t been used since 1989 -- will return next season on the team’s batting practice caps.


“The Braves started using the 'Screaming Indian' in 1954. They stopped because of pressure from groups that are offended by the use the Native American imagery on sports uniforms.”



Bleacher Report’s Timothy Rapp is pretty disgusted with the Braves’ decision. He asks, “Why did the Braves screw this up so badly”?

“Perhaps ownership was sick and tired of the Washington Redskins and their culturally insensitive name remaining the most offensive rendition of Native American culture in this country.”


Indian Country Today Media Network asks, “Really?”

“The Braves organization has a choice -- the same choice it has always had: Either pay attention to the many who decry the images as racist, as the NCAA has done, or tell these people to stuff it.”


SportsLogos.net’s JR Francis says the 'Screaming Indian' isn’t racist. In fact, he writes:

“This isn’t a team breaking new ground into imagry that might possibly offend, this is a team paying tribute to their logos past, to an image many, many Braves fans have seen their whole lives, who associate it with good times of watching baseball.”


WXIA-TV in Atlanta asked fans for their opinions about the retro logo – and not all of them were bothered by it, either.


“It was out before I was born. I don’t really find it offensive.”
“Do you even about what they use as a mascot?”
“I really don’t, not too much. I just think about if they’re winning games.”



Spring training will likely serve as the first chance for fans to see the throwback logos in action. Love it or hate it, weigh in below.

'Screaming Indian' Logo Returning to Braves Gear

by Jasmine Bailey
0
Transcript
Dec 29, 2012

'Screaming Indian' Logo Returning to Braves Gear

Native American imagery in sports is a touchy subject – but the Atlanta Braves have decided they aren’t too afraid to bring back one of its more notorious examples.

The team’s “Screaming Indian” logo was once worn by Braves’ great Hank Aaron. But CBS reports that the controversial image -- which hasn’t been used since 1989 -- will return next season on the team’s batting practice caps.


“The Braves started using the 'Screaming Indian' in 1954. They stopped because of pressure from groups that are offended by the use the Native American imagery on sports uniforms.”



Bleacher Report’s Timothy Rapp is pretty disgusted with the Braves’ decision. He asks, “Why did the Braves screw this up so badly”?

“Perhaps ownership was sick and tired of the Washington Redskins and their culturally insensitive name remaining the most offensive rendition of Native American culture in this country.”


Indian Country Today Media Network asks, “Really?”

“The Braves organization has a choice -- the same choice it has always had: Either pay attention to the many who decry the images as racist, as the NCAA has done, or tell these people to stuff it.”


SportsLogos.net’s JR Francis says the 'Screaming Indian' isn’t racist. In fact, he writes:

“This isn’t a team breaking new ground into imagry that might possibly offend, this is a team paying tribute to their logos past, to an image many, many Braves fans have seen their whole lives, who associate it with good times of watching baseball.”


WXIA-TV in Atlanta asked fans for their opinions about the retro logo – and not all of them were bothered by it, either.


“It was out before I was born. I don’t really find it offensive.”
“Do you even about what they use as a mascot?”
“I really don’t, not too much. I just think about if they’re winning games.”



Spring training will likely serve as the first chance for fans to see the throwback logos in action. Love it or hate it, weigh in below.

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