(Image source: Samsung)

BY EVAN THOMAS

Samsung took another -- rather protracted -- poke at Apple on Super Bowl Sunday with an advertisement touting the Galaxy Note.

This spot was a little different than Samsung’s previous ads.

The Verge says Samsung should be commended for cramming a musical into 90 seconds, but in doing so it might have missed the point, saying...

“...the ad ultimately spends more time on its Glee-esque theatrics than it does explaining to the viewer exactly what the Galaxy Note is.”

The Galaxy Note is a 5.3-inch monster of a phone, so tablet-like that Samsung even included a stylus. CNET says the ad makes a selling point of the pen -- and the response is surprising.

“Just one look at the Galaxy Note--yes! it has a pen! what a magical revolution!--and they break ranks and utterly lose their mentalities.”

Market tracking showed Samsung spiking past Apple for consumer awareness at the start of the “fanboy” ad campaign back in December. That’s since tapered off. Business Insider explains.

“Interest peaks for Samsung when a new ad is released, but it hasn't improved since the launch of Samsung's first ad in this series. That's a problem for Samsung because a huge chunk of its advertising is based entirely on bashing Apple...”

And Apple-bashing will only get one so far, says Betanews.

“The commercial is fun, but the last laugh belongs not to the funnier marketer but to the one taking the most money to the bank. That's Apple, baby.”

Speaking of banks, Business Insider says Samsung’s 90-second ad, which ran during the fourth quarter of the Superbowl, might have cost as much as $10.5 million.