(image source: Engadget)

BY EVAN THOMAS

ANCHOR JONAH JAVAD

You're watching multisource video news analysis from Newsy.

Samsung is ratcheting up its pressure on Apple in both the phone and tablet departments. According to metrics compiled by YouGov, the Korean brand has pushed past the iPhone in consumer recognition in the U.S.

YouGov polls a 5,000-person sample every weekday on brand impact and recognition. Positive feedback is plus one point, negative feedback minus one point. YouGov’s chart shows iPhone sitting at 25 points, and Samsung at 26.

Samsung saw a big spike right around the time it started a marketing push for the Galaxy S II, with videos that took a poke at Apple’s fanbase.

“36 hours is a small price to pay too keep all my music."

“And my movies. How could you give that up?”

“Well, I have all my playlists right here, my music streams from the cloud, and I have tons of places to buy my movies.”

“Wait, what?”

“Really?”

‘What are you guys giving up?”

“Sleep.”

“Vacation days, mostly.”

“The feeling in my legs.”

As for the tablets--Samsung has launched a snarky new PR campaign in Australia.

Ads for its Galaxy Tab 10 slate began running in papers down under this week. Apple sued Samsung earlier for allegedly ripping off the iPad’s design. Samsung Australia’s Tyler McGee told the Sydney Morning Herald-- thanks to that lawsuit, Apple’s doing Samsung’s PR work for it.

“‘At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective.’”

9to5 Mac says this campaign shows some new aggression from Samsung.

“Samsung has obviously decided to up the stakes in this game considering they resisted up until now mentioning Apple by name in their marketing communication.”

Phone Arena agrees, saying-- it’s probably just what Samsung has been waiting for.

“The newspaper ads for the Samsung Galaxy Tab 10.1 now reads ‘The tablet Apple tried to stop’, which is the kind of in-your-face marketing that Samsung has probably been itching to do ever since the lawsuits started.”

But will the blitz pay off? ZDNet is hesitant to call it just yet.

“Hearing negative stuff about a brand is one thing, but will this have an effect on consumer’s perception of the iPhone, and will this translate into a drop in sales? I’m not so sure that it will.”

The timing is pretty good for Samsung-- their new Android flagship, the Galaxy Nexus, launched today on Verizon.