It's no secret to tech industry followers that Twitter is struggling.
The 10-year-old company has had difficulty growing its monthly active users. Between March and June of this year, it only saw an increase of 3 million monthly active users, according to Bloomberg.
It's also facing pressure from investors. The company is still operating at a loss despite going public in 2013.
San Francisco software company Salesforce could have been Twitter's knight in shining armor. It was rumored to have been considering a bid for the social media company.
But the Salesforce CEO dashed those hopes Friday when he told Financial Times Twitter "wasn't the right fit."
Without any clear prospects for a sale, Twitter now faces the unenviable task of trying to renovate its business model and attract a new round of suitors.