(Image Source: Flickr/Luke Hayfield)

BY LEAH BECERRA

ANCHOR ZACH TOOMBS

 

Remember those protesters -- shouting Wake Up! -- who stormed Australian Apple stores last week? Turns out, Research in Motion or RIM — the creator of Blackberry — staged the flash attack. PC Magazine has RIM's statement.

 

“We can confirm that the Australian 'Wake Up' campaign...was created by RIM Australia...A reveal will take place on May 7th that will aim to provoke conversation on what 'being in business' means to Australians."

 

Didn’t see the event that caused all the commotion? Tech blogger Nate "Blunty" Burr happened to catch the moment.

 

"Apple staff stared out the window with generally blank looks on their face, and no one had much of an idea about what the bloody hell was going on....*shouts*"

 

Up until Tuesday, no one knew exactly which competing company was behind the flash mobs. Some bloggers assumed it was Samsung. Or at least that’s who got the credit, thanks to advertisements like this one:

 

“We’re going to remember this event for the rest of our lives” “Uh, what’s that?” “Can I see it with my hands?” “It’s the new Galaxy S II...”

 

RIM owned up to the gag before Samsung got too much credit. Now there are a lot more questions popping up, all surrounding the ‘wake up’ call.

 

The most common: What are the numbers on RIM’s website counting down to? The Inquirer may have an answer.

 

“...our guess is a new Blackberry Playbook, since the embarrassing publicity campaign was aimed at punters considering buying an Apple iPad tablet.”

 

DailyTech found the demonstration’s message to be a bit ironic, especially in light of other recent events.

 

“RIM recently received a "wake up" of its own, recording its first quarterly loss in years. But with a new leader at the helm, the company is determined to stay independent and perhaps even give Apple...a wake up call of its own.”

 

 

RIM Was Behind Australia’s Apple Store Protests

by
0
Transcript
May 2, 2012

RIM Was Behind Australia’s Apple Store Protests

(Image Source: Flickr/Luke Hayfield)

BY LEAH BECERRA

ANCHOR ZACH TOOMBS

 

Remember those protesters -- shouting Wake Up! -- who stormed Australian Apple stores last week? Turns out, Research in Motion or RIM — the creator of Blackberry — staged the flash attack. PC Magazine has RIM's statement.

 

“We can confirm that the Australian 'Wake Up' campaign...was created by RIM Australia...A reveal will take place on May 7th that will aim to provoke conversation on what 'being in business' means to Australians."

 

Didn’t see the event that caused all the commotion? Tech blogger Nate "Blunty" Burr happened to catch the moment.

 

"Apple staff stared out the window with generally blank looks on their face, and no one had much of an idea about what the bloody hell was going on....*shouts*"

 

Up until Tuesday, no one knew exactly which competing company was behind the flash mobs. Some bloggers assumed it was Samsung. Or at least that’s who got the credit, thanks to advertisements like this one:

 

“We’re going to remember this event for the rest of our lives” “Uh, what’s that?” “Can I see it with my hands?” “It’s the new Galaxy S II...”

 

RIM owned up to the gag before Samsung got too much credit. Now there are a lot more questions popping up, all surrounding the ‘wake up’ call.

 

The most common: What are the numbers on RIM’s website counting down to? The Inquirer may have an answer.

 

“...our guess is a new Blackberry Playbook, since the embarrassing publicity campaign was aimed at punters considering buying an Apple iPad tablet.”

 

DailyTech found the demonstration’s message to be a bit ironic, especially in light of other recent events.

 

“RIM recently received a "wake up" of its own, recording its first quarterly loss in years. But with a new leader at the helm, the company is determined to stay independent and perhaps even give Apple...a wake up call of its own.”

 

 

View More
Comments
Newsy
www3