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BY DANNY MATTESON
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Blackberry maker RIM is singing the blues again -- this time after taking a big financial hit related to its Playbook tablet in the third quarter. CNBC has more...
“We’re watching shares of Research in Motion this morning. The company taking a $485 million dollar charge against earnings related to high inventory levels of it’s Blackberry Playbook, which it didn’t sell very well.”
The reason behind the Canadian company’s financial fall? RIM tells CNN it’s the competition, blaming the massive shortcoming on...
“...recent shifts in the competitive dynamics of the tablet market."
And ZDNet adds while the company’s third quarter sales numbers for the device may have looked good on paper, they had to resort to some drastic measures to attain them.
“Just over 150,000 PlayBooks were shipped to retail stores in the third-quarter, but Research in Motion had to push massive discounts to coax consumers away from the iPads and the Galaxy Tab tablets. Then Amazon’s Kindle Fire took off.”
Despite the dismal numbers The Globe and Mail reports RIM co-CEO Mike Lazaridis is still confident in the company’s flagship slate saying...
“RIM is committed to the BlackBerry PlayBook and believes the tablet market is still in its infancy … we believe the PlayBook … is a compelling tablet for consumers...”
Finally, as if losing $485 million wasn’t enough bad news for one day, the company also made headlines when the drunken antics of two of its employees forced an Air Canada flight bound for Beijing to fly back to Vancouver.
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