Here's Why Retailers Make Such A Big Deal About College Shopping
The average American family with a college student will spend close to $900 on back-to-college shopping.By Lauren Stephenson | August 14, 2016
"Mainstays metal arm futon," an announcer says in a Walmart commercial after two college students sitting on a small love seat are surprised with a larger futon.
It's that time of the year — students are heading back to college. But before they do, they'll need to do some shopping.
Families with college students will spend just shy of $900 on back-to-school shopping this year, according to the National Retail Federation.