Researchers (Funded By Coke) Say Soda May Not Be The Problem
Coca-Cola's new research group has a message for consumers: Lack of exercise, not sugary drinks, might be the problem.By Jamal Andress | August 10, 2015
"Most of the focus in the popular media and the scientific press is, 'Oh you're eating too much.' Blaming fast food, blaming sugary drinks and so on," said University of South Carolina professor Steve Blair.
After the info-graphic heard 'round the world, Coca-Cola has a new message for consumers: Exercise more because we don't really know if sugary drinks are the problem.
Coca-Cola is providing funding for a group of scientists to research proper "energy balance." Or in other words, the biggest soda company on the planet is paying for research that emphasizes the importance of exercising.