Not An Amazon Prime User? You Might Be Getting Ripped Off
Amazon's algorithm seems to steer non-Prime customers away from the cheapest option.By Briana Altergott | September 21, 2016
Amazon might be ripping you off — unless you're a Prime member.
According to a new report from a nonprofit news organization, Amazon's algorithm seems to steer many customers toward higher prices rather than the cheapest option.
Amazon's price-comparison pages are supposed to give customers the lowest price for any product.