REI Sends Customers Outdoors For Black Friday
Outdoor and fitness retailer REI announced it will be closed for Black Friday this year, urging customers to "opt outside" instead of shopping.By Jillian Deutsch | October 26, 2015
Instead of running from store to store this Black Friday, REI wants its customers to run outdoors. And it seems like the company is putting its money where its mouth is. (Video via REI)
The outdoor and fitness retailer announced it will close all 143 stores on Nov. 27 this year. The company's 12,000 employees will get a paid day off, but REI's CEO said there's a bigger benefit.
"I think for us Black Friday was kind of one of those iconic days that has come to mean more about shopping. So the idea of being up on a mountain, maybe finding some snow, is pretty awesome," Stritzke said. (Video via CNN)