Ralph Lauren Names New CEO Ahead Of Stepping Down

Ralph Lauren is stepping down as CEO of his clothing company. The move is expected to bring new customers to the brand.
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Ralph Lauren Names New CEO Ahead Of Stepping Down

Ralph Lauren is stepping down as CEO of his iconic company, but he's not done with the clothing brand altogether.

Stefan Larsson, who has worked for H&M and Old Navy, will take Lauren's spot.

And the new executive's track record for growing revenue bodes well for the company. (Video via Old Navy)

Lauren originally started out designing ties. He expanded his brand from there. (Video via Ralph Lauren)

Early Ralph Lauren ad campaigns established his designs as part of an American aesthetic — using both rugged Western looks and preppy country club scenes. (Video via Ralph Lauren)

Larsson will be reporting to Lauren, who will hold the titles executive chairman and chief creative officer. (Video via Ralph Lauren)

Lauren tells The New York Times he'll quit the company altogether when they start designing things he can't understand. (Video via Ralph Lauren)

This video includes images from Getty Images and an image from Mike Mozart / CC BY 2.0

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