Pizza Hut's Rebranding Plan: Sriracha And 'Skinny' Pizzas
The pizza chain has posted eight straight quarters of sales declines. Can this rebranding effort boost Pizza Hut's sales?By Matt Moreno | November 10, 2014
Your favorite Pizza Hut pizza might be getting a face-lift.
Restaurants for the world's largest pizza chain will be experiencing some rebranding of everything from pizzas to logos starting as early as next week, according to the company.
Pizza Hut is adding crust flavor toppings including salted pretzel, toasted cheddar, and toasted asiago; new sauces including crushed tomato, garlic parmesan, and honey sriracha; and specialty pizzas like BBQ Bacon Cheeseburger, 7-Alarm Fire, and Garden Party. There will also be a "Skinny Slice" pizza option, which features slices with no more than 250 calories.