Pizza Hut

Pizza Hut's Rebranding Plan: Sriracha And 'Skinny' Pizzas

The pizza chain has posted eight straight quarters of sales declines. Can this rebranding effort boost Pizza Hut's sales?

By Matt Moreno | November 10, 2014

Your favorite Pizza Hut pizza might be getting a face-lift.

Restaurants for the world's largest pizza chain will be experiencing some rebranding of everything from pizzas to logos starting as early as next week, according to the company.

Pizza Hut is adding crust flavor toppings including salted pretzel, toasted cheddar, and toasted asiago; new sauces including crushed tomato, garlic parmesan, and honey sriracha; and specialty pizzas like BBQ Bacon Cheeseburger, 7-Alarm Fire, and Garden Party. There will also be a "Skinny Slice" pizza option, which features slices with no more than 250 calories.

Article Continues Below

In addition to the new flavor changes and toppings, changes to the company's pizza boxes and website will also soon come out.

A Yum Brands subsidiary, Pizza Hut touts 7,800 locations in the U.S. and an additional 5,500 internationally with a large chunk of those in China.

CNBC: "People want menu innovation. Pizza Hut took a big step today."

"It was a division people didn't care about. They cared about KFC in China. Therefore, people kind of took their eye off the ball. Their stock has stopped going down."

But some aren't as optimistic. Pizza Hut sales have been struggling as of late, posting eight straight quarters of sales declines with Domino's and its aggressive ad strategy being one of its biggest competitors.

USA Today quotes Darren Tristano, executive VP of consumer research firm Technomic, as saying: "Pizza Hut may be doing too much too quickly. It would appear that the brand that has lost touch with the consumer is trying to change too much overnight."

It will likely be the last rebranding Pizza Hut will see under current CEO Scott Bergren, who announced he'll be retiring at the end of the year. David Gibbs was named as the company's CEO last week. (Video via Northwestern University

Starting Saturday, Pizza Hut will roll out its new pizzas, logos and more at exciting — yes, exciting — events in Boring, Maryland; Bland, Missouri; and Normal, Illinois; a spokesperson told Newsy, with a nationwide debut Nov. 19.

This video includes an image from Getty Images.

Want to see more stories like this?
Like Newsy on Facebook for More Coverage