Philip Morris Sues Over 'Plain Packaging' Cigarette Rules
Philip Morris is contesting an upcoming U.K. rule that would require cigarettes be sold in plain packaging devoid of branding.By Evan Thomas | May 22, 2015
Philip Morris International, maker of Marlboro cigarettes, is fighting a new ruling in the U.K. that requires all cigarettes be sold in plain packaging.
U.K. Parliament enacted the rule in March. It will require all cigarettes sold in the country be packed in plain boxes by 2016. PMI has sued, contending the rules would "unlawfully deprive" it of its trademarks. (Video via U.K. Parliament)
PMI says its branding — those red ribbons, for example — is too important a part of the market economy to just legislate away.