Phablets And Emoji Helped Mobile Apps Dominate In 2015
Mobile apps grew by 58 percent in 2015 because people love emoji and huge phones.By Evan Thomas | January 6, 2016
Mobile apps kept up their growth last year, according to analytics from Flurry.
Mobile gaming declined 1 percent. But every other app category Flurry measured saw mobile usage increase 58 percent on average.
The biggest winners were personalization apps, specifically emoji keyboards. Yes, not only are they a thing — see the inexplicable success of the 'Kimoji' or the hardware emoji keyboard you can replace your perfectly good standard setup with — but the little pictograms made up the single biggest growth area in the personalization category. (Video via EmojiWorks)