Pandora Buys Up Best Bits Of Rdio, Likely To Offer On-Demand Streaming
Pandora has had trouble competing with other music streaming services, but this acquisition will at least put it on a level playing field.By Leah Becerra | November 17, 2015
Pandora is no newbie to the online music streaming scene, but it has been struggling for years now. (Video via Pandora)
Competing services like Spotify and Apple Music, which allow subscribers to select specific songs for on demand-style listening, have performed far better.
So on Monday, Pandora basically said, "If you can't beat 'em, join 'em." The company acquired the technology and intellectual property of Rdio as that music-streaming startup entered bankruptcy. (Video via Pandora, Rdio)