(Image Source: Stefan Yasin)

BY LEAH BECERRA

ANCHOR ANA COMPAIN-ROMERO

 

Terminator style glasses? You can count Oakley in. This augmented reality vision race is just getting started.

Oakley Chief Executive Officer, Colin Baden, talked with Bloomberg about the company’s own version of Google’s Project Glass. Oakley calls it wearable technology.

“We’re a sports performance lifestyle brand, so obviously you can think of many applications in the competitive field of sports...That’s the halo point of where we would begin, but certainly you can transcend that into a variety of other applications.”

“Other applications” could include personal and even military use. CNET describes what could be the result of Oakley’s efforts.  

“The eyewear would work on its own to display information but also team up with a smartphone through Bluetooth. The device could even be controlled via voice, similar to Apple's Siri.”

This technology isn’t easy to create though, a fact that Baden pointed out when he noted that Oakley has actually been working on its wearable electronics idea for 15 years. SlashGear explains.

“If users can’t successfully blend together the virtual content with the real-world view, that could prompt headaches and discourage use...”

Augmented reality eyewear would be an amazing accomplishment, no doubt — but a blogger for Discovery Magazine points out — all this hub-ub is kind of nerdy.

“I mean I’m surprised that we seem to be seriously discussing wearing computer glasses as if it weren’t the dorkiest thing in the world—a style and coolness and common-sense violation of galactic magnitude.”

Oakley execs say there’s no timeline for first generation wearable technology — though SlashGear reports, if and when the glasses hit shelves, they won’t be cheap.

Oakley Working on Augmented Reality Glasses

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Apr 18, 2012

Oakley Working on Augmented Reality Glasses

(Image Source: Stefan Yasin)

BY LEAH BECERRA

ANCHOR ANA COMPAIN-ROMERO

 

Terminator style glasses? You can count Oakley in. This augmented reality vision race is just getting started.

Oakley Chief Executive Officer, Colin Baden, talked with Bloomberg about the company’s own version of Google’s Project Glass. Oakley calls it wearable technology.

“We’re a sports performance lifestyle brand, so obviously you can think of many applications in the competitive field of sports...That’s the halo point of where we would begin, but certainly you can transcend that into a variety of other applications.”

“Other applications” could include personal and even military use. CNET describes what could be the result of Oakley’s efforts.  

“The eyewear would work on its own to display information but also team up with a smartphone through Bluetooth. The device could even be controlled via voice, similar to Apple's Siri.”

This technology isn’t easy to create though, a fact that Baden pointed out when he noted that Oakley has actually been working on its wearable electronics idea for 15 years. SlashGear explains.

“If users can’t successfully blend together the virtual content with the real-world view, that could prompt headaches and discourage use...”

Augmented reality eyewear would be an amazing accomplishment, no doubt — but a blogger for Discovery Magazine points out — all this hub-ub is kind of nerdy.

“I mean I’m surprised that we seem to be seriously discussing wearing computer glasses as if it weren’t the dorkiest thing in the world—a style and coolness and common-sense violation of galactic magnitude.”

Oakley execs say there’s no timeline for first generation wearable technology — though SlashGear reports, if and when the glasses hit shelves, they won’t be cheap.

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