Image Source: NORAD

BY JAMAL ANDRESS

 

The tech world, just like anything else, has it’s Christmas traditions. A big one would be the Santa Tracker done every year by NORAD in conjunction with Google Maps. Well so much for tradition... WNBC has the story.


“Santa is coming to town and this year there’s a new way to track him. NORAD the North American Aerospace Defense Command is switching to Bing Maps instead of using Google.


Yes ladies and gentleman after 5 long years of this brilliant partnership NORAD and Google Maps have split. Why the sudden break up? Well according to a NORAD spokesman the feeling was mutual...

Google supported NTS from 2007-2011 and helped increase NTS program awareness across the globe; NORAD is grateful for the partnership and the resulting success. This year, NTS and Google mutually agreed to go in new directions


So now what... Does Google sit on it’s hands all Christmas? Not even close.

The Guardian reports...


“...Google now has its own virtual Santa Space which features an animated interactive tour of Santa's village, including games and a service to offer personalized telephone calls from Santa to children.”


To be clear, NORAD and now BING still has history on it’s side. NORAD started the Santa Tracker nearly six decades ago in 1955 and has been going strong ever since. But aside from history, Tech Crunch argues there isn’t much else..

The abrupt change is a little perplexing, especially since Google eclipses Microsoft on most meaningful measures...In the UK, Google Maps has a whopping 89% market share, compared to Bing’s 4%.


In all fairness though, since December 12 the Bing powered NORAD Santa tracker app has been downloaded nearly one and a half million times.


In other words, everyone in the Santa tracking business is going to have a very Merry Christmas.

NORAD's Santa Tracker Ditches Google Maps

by Jamal Andress
0
Transcript
Dec 19, 2012

NORAD's Santa Tracker Ditches Google Maps

Image Source: NORAD

BY JAMAL ANDRESS

 

The tech world, just like anything else, has it’s Christmas traditions. A big one would be the Santa Tracker done every year by NORAD in conjunction with Google Maps. Well so much for tradition... WNBC has the story.


“Santa is coming to town and this year there’s a new way to track him. NORAD the North American Aerospace Defense Command is switching to Bing Maps instead of using Google.


Yes ladies and gentleman after 5 long years of this brilliant partnership NORAD and Google Maps have split. Why the sudden break up? Well according to a NORAD spokesman the feeling was mutual...

Google supported NTS from 2007-2011 and helped increase NTS program awareness across the globe; NORAD is grateful for the partnership and the resulting success. This year, NTS and Google mutually agreed to go in new directions


So now what... Does Google sit on it’s hands all Christmas? Not even close.

The Guardian reports...


“...Google now has its own virtual Santa Space which features an animated interactive tour of Santa's village, including games and a service to offer personalized telephone calls from Santa to children.”


To be clear, NORAD and now BING still has history on it’s side. NORAD started the Santa Tracker nearly six decades ago in 1955 and has been going strong ever since. But aside from history, Tech Crunch argues there isn’t much else..

The abrupt change is a little perplexing, especially since Google eclipses Microsoft on most meaningful measures...In the UK, Google Maps has a whopping 89% market share, compared to Bing’s 4%.


In all fairness though, since December 12 the Bing powered NORAD Santa tracker app has been downloaded nearly one and a half million times.


In other words, everyone in the Santa tracking business is going to have a very Merry Christmas.

View More
Comments
Newsy
www3