Cleveland Cavaliers forward LeBron James has reportedly signed a lifetime deal with Nike –– the first deal of its kind the company has ever agreed to. (Video via Nike)
The athletic apparel-maker first signed James to a $90 million deal before he even graduated high school, but that was over a decade ago, making his continued demand even more impressive. (Video via Nike)
Nike wouldn't disclose details, but a source familiar with the deal told ESPN it's "easily" worth more than the $300 million contract the brand gave Oklahoma City forward Kevin Durant last summer. (Video via Nike)
It could be a gamble for Nike to trust any athlete to keep its name pristine for such a long time; that being said, James has largely avoided controversy during his more than 12 years as a pro. (Video via Fox Sports Ohio)
The four-time MVP joins Chicago guard Derrick Rose as one of few NBA players to sign on with a brand for life. Rose has had a "lifetime" deal with Adidas since 2012.
James also, in a way, catches up with Michael Jordan who didn't officially get a lifetime deal, but did get his own namesake brand which is still making new shoes and apparel. (Video via Jordan)
This video includes images from Getty Images.