Nike And Apple Team Up To Create Wearable ... Something
For those looking for wearable tech that's significantly less nerdy than Google Glass, Nike CEO Mark Parker says don't worry, It's on the way.By Jamal Andress | October 23, 2014
With the exclusion of each other, there are perhaps no two brands on the market right now as recognizable, popular and successful as Nike and Apple. So imagine if these two giants teamed up.
For those looking for wearable tech that’s significantly less nerdy than Google Glass and the Apple Watch, Nike CEO Mark Parker says don’t worry. It’s on the way, as the two companies plan to collaborate on … well, they’re not saying exactly.
“I think the form it takes is critical. You can go from the very geeky kind of wearables today – we’ve all seen some of those – to what I think you’ll see in the future, things that are more stealth, more integrated, more stylish and more functional.”