Nielsen: Twitter Helped Predict Half Of Fall's Top 10 Pilots
The Nielsen ratings company says promotional money paired with enough social media buzz accurately predicted several shows' success.By Cliff Judy | January 13, 2015
Predicting whether your favorite new show will make it past the first season might have just gotten easier, and Twitter has to be happy with this news. The nebulous world of TV pilots and what networks should throw their money at was already complicated enough.
But toss in a viewing public fully equipped with DVRs and an on-demand attitude...
"I've never met a situation where I don't have a choice in the matter," Tea Leoni's character Elizabeth McCord said on CBS's "Madam Secretary."