Nielsen Ratings Could Be Bad News For Netflix
Streaming services probably aren't happy about Nielsen's plans to begin tracking their viewership next month.By Madison Burke | November 19, 2014
According to The Wall Street Journal, Nielsen will begin tracking viewership of streaming video services — and we're guessing the services aren't too happy about it.
Right now, shows like Netflix's "Orange is the New Black" are viewed as hits because of hype; critical reviews, awards, social media buzz — but we've never concretely known how successful they are because Netflix has kept its viewing data secret.
Right now, streaming services like Netflix have the upper hand in their contract negotiations because they are the only ones who know how well shows do when they are streaming.