NHL Jerseys Might Be Sporting Ads After Adidas Deal
New jersey designs for your favorite NHL teams could be on the way, but those jerseys might also feature advertisements.By Matt Moreno | August 18, 2015
Your favorite NHL players could go from looking like this ... to something more like this.
Adidas' newly inked deal with the NHL to manufacture teams' jerseys could open the door to advertisements on jerseys — something many American sports leagues have been reluctant to do.
A league source told TSN, "If you're already deciding on a major NHL jersey overhaul, maybe with Adidas striping on the jerseys, then it seems like it would be a good time to introduce the ads if you plan to do it anyway." (Video via Adidas)