BY MARC STEIDLER

Up is down and left is right for the new Twitter -- it’s a completely new redesign. Take a look.

You’ll find your timeline on the right side of the screen now, with multimedia now fully embedded. Your profile is on the left, with “Home, Connect, and Discover” tabs across the top.

Twitter says the new look is simpler, smarter and faster -- 500 percent faster for the Timeline feature.

And check out the new look for brand pages -- Twitter is currently working with 21 top brands.

That leads a writer for Forbes to believe Twitter is trying to strengthen its relationship with advertisers.

“I’ll need to try it out before I can tell what it will mean for users and for marketers, but it’s clear that Twitter is trying to make the site more friendly to brands.”

But Twitter says it won’t be rolling out traditional “banner” advertisements any time soon. Instead, a writer for Wired thinks companies will keep a close eye on how users take to the new design.

“The challenge now, it seems, is to translate Twitter’s interface to the world at large, which in turn will make it more likely for advertisers to adopt the service’s new ad products.”

While increased brand presence was clearly an emphasis in the redesign, a writer for CNet notes, Twitter is also drawing users away from third-party apps.

“Clearly, Twitter wants to give users a reason to access it via its Web site, and via Twitter's official mobile apps. Many users, of course, won't ever see these new features because they use one of the many available third-party apps.”

And a writer for GigaOM thinks Twitter is finally hearing the chirps from its users.

“For months, I’ve heard people grumble with frustration about Twitter’s user experience basically staying the same for so long. ‘They have scores of great engineers, heaps of money, millions of users. What in the world are they doing over there?’ Now we have the answer, and in general it’s looking pretty good.”

The new design is available on Twitter’s mobile apps, with the new web look coming out over the next few weeks.

Transcript by Newsy.