(Image source: Scary Ideas)

 

BY MARIA LOPEZ

ANCHOR MEGAN MURPHY

 

You're watching multisource tech video news analysis from Newsy.



Call it a social-media connected bottle opener. Just pop open a beer with your Heineken church key- and check out what happens.

“When a beer is opened, it directly creates a Facebook event at your location, inviting friends from your city.”

A blogger for Crafted calls it brilliant.

“It’s an undeniably amazing concept.  Use a special Bluetooth-enabled bottle opener to open a Heineken, let your friends know that you just cracked open a cold one, and invite them to join you via Facebook — all in one fell swoop.”

If enough friends show up at your “Heineken party”- you win a whole case of beer. But a blogger for Social Times wonders- is it really worth it?

“Would you really want your Facebook page to be updated every time you cracked open a Heineken?  And just because you felt the urge to drink a Heineken would you really want Facebook to automatically invite everyone in your area to come over to your house?”

A writer for TIME agrees- sarcastically saying--

“I know that every time I sit down to enjoy...a delicious craft IPA... I’m thinking, ‘Hey, I wish everyone I knew on Facebook could be here to watch me drink this thing.’ Thankfully (or unfortunately), this is all still just a concept at the moment.”

A reporter for Media Week points out- Heineken is in the process of reviving its “innovation team”-- trying to stay on the forefront of social media marketing.

A blogger for The Campus Socialite says- a lot of companies are jumping on that marketing bandwagon.

“That’s yet another corporation attempting to capitalize on our obsession with social networking. Earlier this month, Pepsi announced ... social vending machine that allows you to buy drinks, send drinks to friends, and of course redeem drinks from friends.”

Right now- the bluetooth bottle opener is just a student project. No word from Heineken about whether it will someday be a reality.
 

'Like Newsy' on Facebook for video news updates in your feed. 

 

Get more multisource tech video news analysis from Newsy.

 

Transcript by Newsy.

New Heineken Bottle Opener Goes Social

by Adnan Khan
0
Transcript
May 20, 2011

New Heineken Bottle Opener Goes Social

(Image source: Scary Ideas)

 

BY MARIA LOPEZ

ANCHOR MEGAN MURPHY

 

You're watching multisource tech video news analysis from Newsy.



Call it a social-media connected bottle opener. Just pop open a beer with your Heineken church key- and check out what happens.

“When a beer is opened, it directly creates a Facebook event at your location, inviting friends from your city.”

A blogger for Crafted calls it brilliant.

“It’s an undeniably amazing concept.  Use a special Bluetooth-enabled bottle opener to open a Heineken, let your friends know that you just cracked open a cold one, and invite them to join you via Facebook — all in one fell swoop.”

If enough friends show up at your “Heineken party”- you win a whole case of beer. But a blogger for Social Times wonders- is it really worth it?

“Would you really want your Facebook page to be updated every time you cracked open a Heineken?  And just because you felt the urge to drink a Heineken would you really want Facebook to automatically invite everyone in your area to come over to your house?”

A writer for TIME agrees- sarcastically saying--

“I know that every time I sit down to enjoy...a delicious craft IPA... I’m thinking, ‘Hey, I wish everyone I knew on Facebook could be here to watch me drink this thing.’ Thankfully (or unfortunately), this is all still just a concept at the moment.”

A reporter for Media Week points out- Heineken is in the process of reviving its “innovation team”-- trying to stay on the forefront of social media marketing.

A blogger for The Campus Socialite says- a lot of companies are jumping on that marketing bandwagon.

“That’s yet another corporation attempting to capitalize on our obsession with social networking. Earlier this month, Pepsi announced ... social vending machine that allows you to buy drinks, send drinks to friends, and of course redeem drinks from friends.”

Right now- the bluetooth bottle opener is just a student project. No word from Heineken about whether it will someday be a reality.
 

'Like Newsy' on Facebook for video news updates in your feed. 

 

Get more multisource tech video news analysis from Newsy.

 

Transcript by Newsy.

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