(Image source: Gigaom)

BY KERRY LEARY
ANCHOR ZACH TOOMBS


Tired of seeing your spouse’s poor taste in television come up as recommendations on your Netflix account? Well, there’s a new solution... no more cheesy reality television shows replacing your documentaries. Gigaom has the scoop.

Netflix is now testing personalized profiles for all of those using each Netflix account.
It will first ask you who’s watching, then to create an avatar, and then voila, personalized preferences are set for your spouse, your child, or heck, even your dog.

And, any user under 12 automatically gets a “Just for Kids” setting which keeps it g-rated for younger viewers. A writer for VentureBeat discusses a problem with the website.

“I’d imagine managing a queue of videos for multiple people under a single account would prove irritating — especially if anyone plans to watch the same videos. (That means losing your auto-saved place when you stop watching videos, and making video progress bars ineffective).”

PCWorld notes, this isn’t the first time Netflix has attempted to personalize a viewing experience. Users are already allowed to rate previously viewed titles to improve recommendations. And, “Netflix has a long history of trying to perfect personalization for its customers. The company's most famous attempt was the Netflix Prize, which offered a cash reward to anyone who could improve Netflix's algorithm for movie recommendations.”

But don’t get too excited, the new profiles are only in the testing phase, which could take as long as six months. Then, the company will still need to evaluate the new idea before its implemented.

Netflix Testing Individual Profiles For Accounts

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Jan 8, 2013

Netflix Testing Individual Profiles For Accounts

(Image source: Gigaom)

BY KERRY LEARY
ANCHOR ZACH TOOMBS


Tired of seeing your spouse’s poor taste in television come up as recommendations on your Netflix account? Well, there’s a new solution... no more cheesy reality television shows replacing your documentaries. Gigaom has the scoop.

Netflix is now testing personalized profiles for all of those using each Netflix account.
It will first ask you who’s watching, then to create an avatar, and then voila, personalized preferences are set for your spouse, your child, or heck, even your dog.

And, any user under 12 automatically gets a “Just for Kids” setting which keeps it g-rated for younger viewers. A writer for VentureBeat discusses a problem with the website.

“I’d imagine managing a queue of videos for multiple people under a single account would prove irritating — especially if anyone plans to watch the same videos. (That means losing your auto-saved place when you stop watching videos, and making video progress bars ineffective).”

PCWorld notes, this isn’t the first time Netflix has attempted to personalize a viewing experience. Users are already allowed to rate previously viewed titles to improve recommendations. And, “Netflix has a long history of trying to perfect personalization for its customers. The company's most famous attempt was the Netflix Prize, which offered a cash reward to anyone who could improve Netflix's algorithm for movie recommendations.”

But don’t get too excited, the new profiles are only in the testing phase, which could take as long as six months. Then, the company will still need to evaluate the new idea before its implemented.

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