Netflix Eyes China As Fuel For Continued Global Expansion
Bringing its streaming content to China would help Netflix keep up its stated goal of global growth.By Evan Thomas | May 15, 2015
Netflix is said to be in talks with Chinese media groups about bringing its streaming video to the mainland.
Breaking into that $5.9 billion online video market would do big things for Netflix. Subscription growth in the U.S. is starting to slow down, and if Netflix wants to keep posting billion-dollar quarterly revenues, it needs more eyeballs.
And its entry into China seems to be happening sooner than expected. At a Wednesday investor conference, Netflix chief content officer Ted Sarandos said China was on Netflix's radar but not its top priority. (Video via The Wrap)