Netflix Doesn't Worry About Ratings, And It Doesn't Have To
Netflix doesn't plan to start disclosing ratings, and it really doesn't have much of a reason to.By Ben Lawson | July 28, 2015
Netflix executives are notoriously coy about ratings, and Chief Content Officer Ted Sarandos claims it's because the streamer just doesn't care.
Sarandos told reporters to stop asking about viewership numbers. He said, "The reason we don’t like propping them against one another is it's not the intent to draw the biggest audience from any given show."
Which sounds like a pretty cool way to look at things. Off-kilter comedies like "BoJack Horseman" probably wouldn't last if the streamer was worried about getting the biggest audience possible.