(Image source: Kentucky Fried Rasslin)
BY CHELSEA MCGARTLAND
ANCHOR ANA COMPAIN ROMERO
Remember when MTV played music videos? The network is trying to revitalizing the music video with a series of videos posted online.
The videos pair famous directors with famous bands to create ‘SuperVideos.’ The latest is Drew Barrymore’s interpretation of Best Coast’s ‘Our Deal.’ And so far the reviews are good, a writer for the Baltimore Sun is clearly pleased with the results.
“The Drew Barrymore-directed video is a silly joy, with graffiti, love, tragedy, a big-time gang brawl ... and random cameos that work really well ... In short, it's a blast, and that's a relief because a song this gorgeous deserves it."
The Best Coast video is the third in the series posted on MTV’s website, and are only the beginning of a new business model for MTV. Billboard explains.
“….the network's new multi-platform unit MTVX begins to make its mark in offering new content.
… MTVX (is) tasked with erasing the boundaries between content development for television, online and mobile.”
But the blog Pigeon’s and Planes says waiting for music videos on television is passe, and the network needs to accept that its audience has moved online.
“In the past few years, MTV hasn’t really been known for their music videos, but thanks to the internet, music videos haven’t gone away. If anything, we watch more music videos than ever, just not on TV.”
In the future MTVX will work on projects that may become music driven TV shows.
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