MTV President Sean Atkins spoke about the emerging youth and said, "They have this self-awareness that systems have been broken, but they can’t be the generation that says we’ll break it even more."
The Founders, just one more label on a long list that describes the youngest generation. Others include Gen Z, Homeland Generation and Plurals.
MTV is one of several media companies exploring what motivates this group. The new generation doesn't know a world without social media, practically born into selfies.
And MTV said the Founders tend to want to stand out rather than fit in. Something MTV has already recognized and caters to with shows starring digital phenomenon Todrick Hall.
The generation is still in its early stages, and MTV may reconsider their label as the generation evolves. But for now, MTV is evolving alongside the kids they said "grew up without a safety net." (Video via MTV)