Pew Research Center spent two and a half years polling thousands of people in multiple surveys on privacy, and the results are in: People want to control their data online, but that's easier said than done.
Ninety-one percent of adults polled feel they've lost control of how companies collect and use personal data.
Many aren't sure what's collected in the first place or how it will be used.
They're generally not confident that ISPs, advertisers, social media, banks or the government will be able to keep control of the information they collect.
A majority say it's very important they be in control of who can collect information from them and what information is collected.
Most respondents do something to secure or obscure their online presence, and 18- to 24-year-olds are more likely to take these measures.
Fifty-two percent of Americans are concerned with the reach of government surveillance, but there's still a trend of support for monitoring foreign entities and noncitizens.
A majority support stronger legal privacy protections and heavier regulation on advertisers.
This video includes music by Frenic / CC BY 3.0