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More People Did Their Black Friday Shopping On Mobile Devices

This Thanksgiving and Black Friday, people opted to shop online. More surprisingly, a lot of it happened on mobile devices.
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More People Did Their Black Friday Shopping On Mobile Devices

In-store sales from Thanksgiving and Black Friday are down from last year.

Brick-and-mortar sales declined for those two days in 2015. ShopperTrak estimates shoppers spent $12.1 billion in stores. (Video via ShopperTrak)

But retail successfully dragged out the 2015 holiday shopping season, so sales are more spread out.

And online sales tell a different story.

Adobe says a record-breaking amount of that online shopping happened on mobile devices: 34 percent of sales, actually.

On Black Friday, shopping on smartphones represented 22 percent of sales, a 70 percent increase from 2014.

And, for the first time, mobile exceeded desktop shopping on Thanksgiving Day.

That might explain why your family members ignored you at the dinner table.

This video includes images from Getty Images.

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